Gareth Jones, our TFN director and I have recently started talking about bespoke evangelism. Gareth is quite good at this but not as good as me!
The heart of bespoke evangelism is to find out what a person enjoys talking about and then to build bridges into this enjoyable chat zone. This method of 'witnessing' is to be contrasted with bible bashing that both ignores contemporary culture and often alienates people.
Here is an illustration of bespoke evangelism that seemed to work very well: